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THE CRUNCH PHILOSOPHY
There are no judgments here – No too much or not enough. No glares of disapproval. Here we keep open minds. We are nurturers. We seek only to encourage, empower and entertain. There is no one type. There is no one reason. There is no one way. What we are is a diverse community; what we have is a culture of fun; what there is, is room for everyone: all kinds of people with all kinds of goals who’ve chosen to come reach them with us
Crunch. No Judgments.
HISTORY
Of all the great histories of all the great health clubs, Crunch’s begins rather inauspiciously: in a basement level aerobics studio in New York City’s East Village circa 1989. This, our first location, had no locker rooms, the air conditioning didn’t work and after hours break-ins were perennial events.
However, while we lacked the resources to equip the gym with some basic amenities and strong locks we were on an important mission – to make exercise fun. And, accomplishing this mission meant doing away with traditional notions of what a ‘serious’ workout should be. No easy task. What we did was to invite a highly creative group of fitness instructors with a wide range of expertise to collaborate with us. The result was the development of challenging programming with a completely fresh slant. Offerings like Hip-Hop Aerobics (featuring a live rapper), Co-Ed Action Wrestling and Cyked Yoga Cycling were introduced and, along with others, became the embodiment of this new approach.
The response was overwhelmingly positive, even by jaded New York standards. Members embraced these new kinds of classes and began to tell their friends about them who, in turn, told their friends who, in turn told their friends (and so on and so on). Soon, lots of people were coming to experience Crunch’s unconventional new take on traditional fitness.
Fast forward nearly twenty years to the present and Crunch has grown from that one tiny aerobics studio with no air conditioning into a collection of 28 state-of-the-art gyms in locations such as Los Angeles, San Francisco, Miami, Chicago, Atlanta and, of course, New York (and more to come). It stands as a rapidly growing brand that fuses fitness and entertainment to make working out fun, bringing a host of unique services and products to our active and expanding clientele.
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